The days of paper print publishing are already gone and there is absolutely no need to invest in it. So, why still use paper catalogs, when you create a digital version of them and distribute them online to your customers and potential customers. In this article, we will discuss why is it beneficial to use digital catalogs?
Table of Contents
What is a digital catalog?
A digital catalog is a kind of virtual storefront for your business that can be used to sell your products or services. In other words, it will give the customers a chance to see what they want and make their orders directly from your website.
A digital catalog is better than a paper catalog because it can be updated more efficiently and offers more opportunities for interaction with customers. It also gives customers the chance to browse products without having to wait for shipping or handling costs.
Digital Catalogs can be used in many different ways
For example:
- To sell products directly to consumers through your own website or social media page
- To sell products through other websites or marketplaces like Amazon, Etsy, eBay, and Facebook Marketplace
- To act as a platform for third parties to sell their goods on (also known as drop shipping)
A digital catalog is a great way to reach people interested in your products who might not have heard about them before. You can target specific audiences through paid search ads and social media marketing campaigns that show up when someone searches for related terms or topics in search engines like Google or Bing. For example, if you sell dog toys, you could show ads for dog treats when someone searches for “dog food” or “dog beds” on Google or Bing.
What is digital catalog software?
Digital catalog software is a software program that enables you to create digital catalogs easily and in a quick time.
With a digital catalog software program, you can turn ordinary PDF documents into stunning online publications that people actually want to read. No coding is required.
The software lets you create a professional online shopping experience for your customers by adding products, managing inventory, tracking orders, and much more.
It also lets you publish your digital catalog on the web and share it via social networks, email or download links. Further, you can embed your digital catalog on your website or blog.
How digital catalogs are better than paper catalogs?
There are a certain number of ways in which digital catalogs can be better than their traditional counterparts. These include, but are not limited to:
- Digital catalogs are better than print catalogs because they are more convenient and cost-effective.
- Print catalogs can be costly to produce and mail, while digital catalogs can be easily distributed and read by customers across the world.
- They are easy to update with new content (unlike print catalogs)
- They can be easily shared on social media platforms like Facebook and Twitter (unlike print catalogs)
- They can be accessed anywhere, anytime (unlike print catalogs)
Additional benefits offered by digital catalogs
1. Digital catalogs are more interactive
Let’s accept the fact that people today are tech-savvy and they want to see videos, images, and more of the products in your catalog before they make a purchase decision. Fortunately, you can add them all to your digital catalog to influence them to buy from you.
2. They can be easily customized to each customer’s interests and needs
Digital catalogs provide you the opportunity to personalize your digital catalog as per the unique needs of your customers. This convenience is not available with paper-printed catalogs.
3. They can be used to promote any product or service in your company
You can use your digital as a marketing tool. You can make use of it to market your products & services. You can also make use of it to boost your sales.
4. They can be used to better connect with your customers
You can include a one-touch call and message button in your digital catalog to better communicate with your customers and potential customers. Further, you can include a chat support system.
Conclusion
A digital catalog is an electronic version of a paper catalog that has been digitized, updated, and improved with many other features. They are certainly better than paper catalogs. It is high time businesses should embrace them and entertain the present tech-savvy generation of buyers.
You can create them by using the services of a digital catalog software provider. You can search for a reputed provider on the Web.
Frequently asked questions (FAQs)
How to create a digital catalog?
You can create a digital catalog using a catalog software program. You only have to upload your PDF files and convert them into a mesmerizing digital catalog without any coding. The process is fast and easy.
How do you promote your catalog?
You can promote your digital catalog by sharing it on social media channels. You can also email it to your potential customers and/or embed it on your business website. A good way to promote a catalog is by running special discounts and being present on search engines.
Why a business needs a digital catalog?
Digital catalogs are available around the clock and can be accessed from anywhere. They are also optimized for mobile devices. They can present live inventory and are interactive. The enormous benefits offered by them make them a must-have for a business.
Are catalogs effective?
No doubt, catalogs play an important role in influencing customers to buy from your brand. Businesses today boost their sales by emailing catalogs to potential buyers.
Which is the best place to present your catalog?
One of the best places to present your catalog is a trade show. You can make familiar a large number of people with your products and services at a trade show.
Why an Online Catalog is Better than a Paper Catalog?
Because the online catalog is more environmentally friendly to use. It does not require printing or distributing materials as we need in the paper catalog. Learn more here in detail.
Read more
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